Google acquires digital coupons and incentives company Zave Networks

Internet giant Google has acquired digital coupons and incentives company Zave Networks for an undisclosed amount as it continued its acquisition spree.

Kansas City, Kansas-based Zave Networks operates an incentive platform that links online and mobile incentive placement with in-store redemption.

The company offers Zavers, an incentive network that replaces paper coupons and instead digitally links consumers, manufacturers, and retailers.

"We are delighted to share that Zave Networks has been acquired by Google. When we had the opportunity to join Google, we felt it was the perfect fit for our company and the perfect opportunity to rapidly drive the deployment and use of our platform to the next level," Zave Networks said on its web site.

"We're humbled by the unending support our investors, retailers, advertisers and consumers have provided over the past five years and would like to thank each and every one of them. Going forward, we are excited about being part of Google's efforts in this space," it added.

The acquisition comes after the Mountain View California-based company last month acquired online deal-of-the-day start-up company Dealmap just a few weeks after launching its own daily deal service in a bid to overtake industry leader Groupon.

The latest acquisition, Google's 19th so far this year, while the internet giant has acquired around 70 small firms for $2.7 billion since the end of 2009.

Last month, it also proposed to make its largest acquisition to date, by agreeing to buy cell phone maker and video technology provider Motorola Mobility Holdings, for $12.5 billion, in cash.