Honda Siel to launch Jazz in India soon
18 Mar 2009
Honda announced yesterday that it would launch its new hatchback 'Jazz' in India in mid-2009. According to Masahiro Takedagawa, president and chief executive officer, Honda Siel Cars India, "Honda Jazz is a premium hatchback and the company does not expect that it will overcome the sales numbers of the City sedan in India."
The Jazz will be powered by a 1.2-litre intelligent variable valve timing and lift electronic control (i-VTEC) petrol engine. The premium hatchback will have 70 per cent local content initially, which will be scaled up in phases.
Based on the Honda City platform, the 5-door compact car is speculated to be priced above Rs 4.5 lakh, and would be rolled out from the company's Greater Noida facility. Once launched, it will be pitted against other super-hatches like Skoda Fabia, Maruti Suzuki Swift, Ford Fusion and Hyundai i20, and the yet-to-be-launched Fiat Grand Punto in the Indian market.
It is widely believed that Jazz is coming in early in view of the importance of small cars in India and the enthusiastic response to the car at the January 2008 Auto Expo in Delhi. However, pricing may be a problem, as it is priced higher than the City in foreign markets, but this may not be possible in India.
Takedagawa said the Jazz will be a premium segment hatchback with an engine specifically made for the Indian market. This will be Honda's first small car for the domestic market, which means that under government specifications, it must be less than 4-m long, with maximum engine capacity of 1.2 litres and 1.5 litres for the petrol and diesel versions respectively.
Jazz gets the premium tag due to the company's focus on luxury and safety by adding features like airbags, active headrests, pre-tensioner seat belts, ABS, and G-CON Technology (an advanced passive shield that offers extra protection in an accident). Honda believes that customers would be willing to pay for the additional features.
