Hyundai to boost used car business
27 Oct 2009
New Delhi: With the used car business growing rapidly, Hyundai Motor India, has taken a fresh initiative to focus on Hyundai Advantage, its arm dealing with the used car business.
Hyundai buys all the cars of any make and any model under the exchange scheme.
To cater to the needs of exchange customers, Hyundai Advantage was launched in 2006 with six dealers across six locations in India, ewhich has grown to 69 operational dealers across 49 locations.
It now plans to take the number of useed car outlets to 108 across 59 cities by the end of 2009 and to 200 operational dealers by the end of 2010.
''The size of the used car business in India is approximately 1.3 million cars per year," says Arvind Saxena, senior vice president, marketing and sales, HMIL."This number is expected to grow exponentially in the next few years. We want to aggressively focus on Hyundai Advantage, as it will not only help us retain our old customers through exchange and upgrade schemes but will also make an interesting business proposition given the phenomenal market for used cars in India.''
Hyundai says each used car is put through a rigorous series of checks, which covers every aspect of the car's functioning. Hence, each customer is assured of a certified used car in very good condition.
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