Hyundai launches its smallest car Eon priced Rs269,999
14 Oct 2011
Hyundai Motor India Ltd (HMIL) has launched its smallest car ever, a three-cylinder, four-door, five-seat hatchback that would be made and sold in India and take on the biggest-selling model of the country's top car maker, Maruti Suzuki India Ltd.
The car, named the Eon, stands a few inches lower than Hyundai's i10, which has been its smallest car for several years and is made and sold in India and parts of Europe.
The Eon is the same length of Maruti's Alto, the top-selling car in India by units, and slightly longer than Tata Motor Ltd's Nano, one of the world's smallest cars.
For Hyundai, the Eon represents an effort to reach younger customers as also people making the first purchase.
According to Arvind Saxena, Hyundai's director for marketing and sales in India, the company would be able to catch the consumer more at the entry level and then gradually move up with them.
The Eon comes with a 814-cubic centimeter petrol engine and according to the company it would run 21.1 kilometers to one litre of petrol.
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