HCL launches digital lifestyle store in Chennai
01 Sep 2007
Coimbatore: HCL Infosystems inaugurated its HCL Digilife store in Chennai this week, its 40th across the country, and the fourth store in Tamil Nadu. HCL plans to expand the Digilife retail chain to 100 stores by December 2007.
Five of the 40 stores are company owned, which offer a comprehensive range of digital lifestyle products including digital cameras, music players, computers, LCD TVs, camcorders, gaming consoles, gaming PCs and more.
According to Vivek Siegell, Country Head (Retail), the company is targeting Tier II towns for a better reach.
Industry
estimates put the current market potential of the digital lifestyle market at
over Rs2,500 crore, which is estimated to grow to Rs10,000 crore by 2010.