Henkel Spic Re-launches Fa Deos, Roll-ons & Soaps
By Our Corporate Bureau | 29 Jun 2004
Chennai: Henkel SPIC India Ltd is re-launching its Fa range of deodorants, roll-ons and soaps in its Indian market. Fa is also introducing one variant each in its deo and soap category. The re-launch is supported with a new and attractive international campaign on leading television channels. On this occasion, Satishkumar, managing director, Henkel SPIC India Ltd said, "Henkel is the second largest player in the deo market and Fa, the 3rd largest deodorant brand in India. Since the penetration levels in this category are as low as 3 per cent we intend to increase the growth momentum with the re-launch, making premium products available at affordable prices."
FA
DEOS & ROLL-ONS
The new Fa deo is enriched with Freshness Control formula,
which gives 24hr protection against body odour. It has
a skin friendly formula with SensivaR that cares and protects
the skin and provides long-lasting freshness. The new
Fa deospray assortment includes Aqua, Sport, Caribbean
lemon and the newly introduced Purity, offering a
range of fragrances that will suit the Indian consumer.
Further, a new antiperspirant variant called Oxygen has
been introduced with a unique freshness control technology,
which releases additional freshness when needed the most.
The new Fa deosprays and antiperspirant are available in 200ml spray cans at Rs 110. A range of roll-ons has also been introduced in a 50ml glass container priced at Rs 75.
FA
SOAPS
Fa is also launching Fa Sport Energizing soap with
unique, natural ingredients of Gingko Extracts.
Fa Sport Energizing offers wild freshness that revitalizes
the skin, leaving one completely refreshed and energized.
The Fa soap range also includes Aqua with the goodness
of sea minerals, Caribbean lemon with Lime extracts
and Wild Sandal with cream complex. Fa soaps are
available in 75g and 125g packs.
NEW
AD CAMPAIGN
The launch of Fa is supported by an International Campaign
centered on the theme of "How Fa Will You Go?"
The new Fa deo reflects the personality of the User who
is extroverted, bold and
has a
positive attitude to life. Both the deo and the soap have
undergone pack design changes making them look more bold
and wild than before.
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