HLL rolls out consumer promotion campaign
By Our Convergence Bureau | 16 Apr 2004
According to Manish Agarwal, marketing head detergents, "We have announced this offer to reward our loyal consumers who have stood by with Rin since its inception. In view of the recent price reductions, we would like to assure consumers, that Rin has always provided the best quality at the right price.
The recent price reduction of the product reaffirms the fact that the quality of Rin is far superior to that of existing competition and also should provide reassurance to our consumers of our commitment towards always providing them the best."
The promotion was kicked off from April 2 and is spread cross 77 towns including mini-metros in Andhra Pradesh and Tamil Nadu. Approximately 3,000 prizes will be handed over every fortnight with the rollover prize of an Alto car being the major attraction.