HLL targets IT companies for Ayush spa memberships

By Venkatachari Jagannathan | 19 Jan 2006

1
Chennai: Hindustan Lever Limited (HLL) is now targeting software companies and professionals to increase traffic to its Ayush therapy centres.

Says Ramesh Babu, manager, national sales operation, "We already have couple of corporate members. As stress levels among software professionals are high, we think IT companies can opt for an ayurvedic solution."

According to him, HLL is open to establishing Ayush centres within an IT company''s complex provided it affords privacy and separate entry and exit points . HLL has already opened a centre at GRT Grand Hotel, Chennai.

Incidentally, HLL has set up 18 Ayush centres in the seven cities where IT companies are clustered. "Our centres are located in Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Pune and Goa. We will be expanding the network only in these cities first."

Last year the Ayush centres attracted around 97,000 clients, of which the eight centres in Chennai alone accounted for 50 per cent. This year Babu expects the number of clients to go up by around 11,000. "The average client retention is around 55 per cent," he adds.

The Ayush therapy centres are a result of HLL''s partnership with Kerala''s Arya Vaidya Pharmacy (Coimbatore) Limited (AVP) started a couple of years ago. While AVP would provide qualified ayurvedic doctors for the centres and the medicines, HLL would manage the franchisees and also retail its Ayush Spa range of products like soaps, shampoos, cough syrup and pain relievers-roll on and cream. The Ayush centres also offer holistic therapies like ayurvedic massages, diet, yoga (21 day course) and meditation.

HLL is also planning to expand its Ayush Spa range by launching herbal oils. The company will source the product from AVP.

Latest articles

DRDO flight-tests 1,000-km Long Range Land Attack Cruise Missile

DRDO flight-tests 1,000-km Long Range Land Attack Cruise Missile

India's consumer price inflation at a 14-month high of 6.2% in October

India's consumer price inflation at a 14-month high of 6.2% in October

RIL to invest Rs65,000 cr in 500 biogas plants in Andhra Pradesh

RIL to invest Rs65,000 cr in 500 biogas plants in Andhra Pradesh

DRDO lab develops silicone carbide wafers, gallium nitride transistors for MMICs

DRDO lab develops silicone carbide wafers, gallium nitride transistors for MMICs

Senior bankers in PSBs are in firing line: AIBEA

IIT Madras – ISRO to set up Centre of Excellence for research in Fluid and Thermal Sciences

IIT Madras – ISRO to set up Centre of Excellence for research in Fluid and Thermal Sciences

LPG as automobile fuel a solution for Delhi NCR air pollution: IAC

LPG as automobile fuel a solution for Delhi NCR air pollution: IAC

Entry of Starlink and Kuiper could churn India’s telecom sector

Entry of Starlink and Kuiper could churn India’s telecom sector

India building Rs820-cr railway test track in Rajasthan

India building Rs820-cr railway test track in Rajasthan

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers