HPCL empanels Leo Burnett, JWT and Mudra for its Rs45-crore account
28 Apr 2008
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Mumbai: HPCL has decided to empanel three agencies to manage its communication needs.
Leo Burnett, Mudra and JWT will now manage the oil company's communication mix. Earlier in the year, HPCL had called for a pitch from 10 agencies.
Post the pitch, incumbent agencies JWT and Mudra stayed on, and Leo Burnett replaced O&M as an empanelled agency.
Industry sources peg HPCL's ad spend to be between Rs40 and Rs45 crore.
