Image overhaul for Jet Airways
24 Mar 2007
India's largest domestic carrier Jet Airways is going in for a complete brand overhaul, to be launched on April 3. The airline will don new colours, a new logo and a brand new uniform for its crew, which is fashioned by a European designer. Its brand new Boeing 777 aircraft with a 3- class configuration will also be showcased.
Jet will be also be introducing new seats for first, business and economy class. But while Jet prepares for this big day, there is trouble in the air. According to sources, Dilip Cherian's Image Inc, a subsidiary of Perfect relations has been chosen as the PR agency.
Perfect Relations also handles PR for Air India and its contract expires in just a few months. Air India sources say that they have sounded their objections.
