Mahindra’s pan India rally for Stallio concludes in Nagpur
29 Dec 2010
Mahindra Stallio Great Indian Ride, a pan India rally presented by Mahindra 2 Wheelers and indiabikers.com was concluded in Nagpur recently.
The rally, comprising of 20 bikers, aimed to spread the message of safe driving, which is also put forth in the ad campaign of Mahindra Stallio.
The bike ride was flagged off from the four corners of India - Manali in the north, Goa in the west, Gangtok in the east and Kanyakumari in the south during 22 - 25 November, 2010.
''Today consumers have come to associate the Mahindra Stallio with safe riding, a platform we will continue to occupy in future as well,'' said Anoop Mathur, president two-wheeler sector and member of the group executive board, Mahindra & Mahindra.
The Mahindra Stallio Great Indian Ride is an example of how digital and on-ground events can be successfully leveraged to reach to out one's potential target consumers, the company said in a statement.
Each team of bikers has been capturing its experiences through photos, videos, and blog posts, which are uploaded on indiabikers.com, while the videos are also available on Mahindra Turbo's YouTube page.
Stallio, launched in September, marks Mahindra 2 Wheelers' entry into the motorcycle segment.
Indiabikers.com is the collective effort of a group of bike lovers who wished to create a platform for motorcycle enthusiasts across the country to share their experience of owning and riding motorcycles.
