Onida launches smart TVs; plans expansion into appliances and LED lights

10 Oct 2011

1

MIRC Electronics, which manufactures the Onida range of TVs, today unveiled a new range of smart TVs. The smart TV range under the brand `iTube' are priced at least 10 per cent below those of Samsung and LG, which currently sells smart TVs at the lowest prices.

Onida is also expanding its presence in the home appliances business like microwave ovens and washing machines, and is also working on developing LED lights.

"We are working on LED lights, microwave oven and washing machines..The markets for these products are growing in India," Sanjeev K Jain, vice president (sales and service) of MIRC Electronics Ltd, said.

Mumbai-based MIRC Electronics, which offers colour television sets, LCDs and DVD, has also entered the mobile phone, airconditioners and flat panel devices businesses.

Jain said the company was looking at increasing its exports by foraying into more countries by 2012-13.

"We want to increase our exports. We have covered the Gulf…We are looking at markets like Kenya, Nigeria. Hopefully by 2012-13, we look for huge exports," he said.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers