M&M forays into the Serbian market
By Our Corporate Bureau | 19 May 2005
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The tractors were launched in the Novi Sad International Agricultural Fair.
The range would be marketed in Serbia under Mahindra 275, 475, 575 and 595 models through Intermotors Ltd, a Serbian distribution agency.
The launch in Serbia is in tune with M&M''s strategy of expanding its reach to overseas markets.
It recently launched tractors in Australia.
In Serbia, M&M will introduce 2 WD and 4WD tractor model range.
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