Nestle US to expand to Middle East

Nestlé Toll House Café by Chip, a premiere dessert café and bakery, is seeking qualified companies to operate exclusive master developments in the Middle East.

Nestlé Toll House Café offers customers dessert experiences through the use of fine ingredients, indulgent creations, distinct flavour profiles, and the rich tradition of the very best Nestlé brands in a luxury setting

The franchise system is currently operating in the United States and Puerto Rico. Prompted by numerous inquiries for the concept from the Middle East region, Nestlé Toll House Café by Chip is positioning to strategically partner with Exclusive Master Developers for its expansion into the region this year.

''Diversification into other economically sound markets is an important part of our growth and competitive strategy. The Middle East's growing demand for this Café experience and the familiarisation with the Nestlé brand makes it an incredible business opportunity and the ideal place to introduce our brand,'' says Ziad Dalal, CEO of Crest Foods, Inc., dba Nestlé Toll House Café by Chip. ''Nestlé Toll House Café's unique business model is already attracting the attention of Exclusive Master Developers in the region, and we feel the time is right to enter this market.''

Nestlé Toll House Café by Chip is projecting the first Café opening in the Middle East by November 2009. The following countries are currently available for Exclusive Master Development Partners: Bahrain, Jordan, Qatar, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, United Arab Emirates and Yemen.

''We are excited about developing our franchise system in the Middle East and would like the opportunity to discuss our strategies with Exclusive Master Developers in the region,'' adds Dalal.