Nicholas Piramal renamed Piramal Healthcare in group-wide rebranding exercise
11 Mar 2008
The 20-year old pharmaceutical company Nicholas Piramal India Ltd has a new corporate identity. Subject to shareholder and statutory approvals, the pharmaceutical producer will be known as Piramal Healthcare Ltd.
Other portfolio companies of the Ashok Piramal group are also being rebranded.
NPIL Laboratories and Diagnostics Pvt Ltd and Gujarat Glass Ltd will be known as Piramal Diagnostic Services Pvt Ltd and Piramal Glass Ltd, respectively.
NPIL Research & Development Ltd was recently renamed Piramal Life Sciences Ltd.
However, Indiareit Fund Advisors Pvt Ltd will continue to be known by its existing name.
The name change would help the group create a unified umbrella branding for all its commercial enterprises. The Group believes this exercise is would craft a value-driven identity that unifies the diverse companies within the Piramal Group.
It says it relied on the results of an analysis within the group spread over the past two years that revealed an affinity with three values that the Group has now adopted - knowledge, action and care.
In a communiqué, it said the Group's values are rooted in tradition. "They have been derived from three guiding principles in the Bhagavad Gita - gyan yoga or the principle of knowledge and learning; karma yoga, that focuses on the principle of dynamic action and entrepreneurial spirit and bhakti yoga or the principle of care, compassion and devotion to a higher purpose."
The Group's logo is the gyan mudra, an aesthetic hand posture practised in yoga, meditation and dance over the past 3,000 years, the company said. Explaining the logo, the communiqué said the three fingers in the logo symbolise the mind, the body and the intellect, mirroring the Group's core values: knowledge action care. "Harmonising with each other, they aspire to form a circle of perfection, peace and happiness."
It added that the Group has aligned itself to a worldview and an operational model that demands that in every interaction, each member of the Piramal community lives the Group values, thus empowering others by the care they provide.
"We in the Piramal Group have adopted the ancient, universal symbol of the Gyan Mudra as our new logo," the communiqué quoted, Piramal Group chairman Ajay Piramal. "The Gyan Mudra epitomises the core values of the Group - knowledge, action and care. It is said to focus the mind, body and heart to give the light of knowledge, encourage dynamic action and deep compassion, bringing health, prosperity and peace to all," Piramal said.
