Nestle to reinforce hygiene standards for chocolate brands
By Our Corporate Bureau | 25 Nov 2003
New
Delhi: Nestle India chairman and managing director
Carlo Donati says the company has begun the exercise of
reinforcing the guidelines for market hygiene for its
chocolate brands. The exercise is aimed at ensuring that
storage of its chocolate brands at retail outlets meet
with adequate hygiene standards.
About whether the recent worms controversy involving Cadbury India''s chocolate brands had impacted Nestle''s sales as well, Donati says: "Any controversy that shakes the consumer''s confidence is not good for the category."
The company has projected a double-digit growth in the forthcoming months. Donati attributes expectations of increased demand to healthy monsoons this year. "Good monsoons have improved general economic outlook, but the impact on the overall fast-moving consumer goods sector remains limited."
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