Oracle acquiring browsing software LiveLOOK

Oracle is acquiring co-browsing software maker LiveLOOK as it looks to enhance its suite of customer experience software.

LiveLOOK's product is already in use by over 100 Oracle customers, as it comes embedded into Oracle's customer service application in the cloud.

LiveLook's technology would be integrated directly into Oracle's cloud wares.

With the product, support and sales representatives get a way to browse alongside customers in order to fix problems and help them make the right purchases, according to a statement.

The move, coming a day after Oracle reported disappointing fourth quarter results, highlighted how Oracle plans to be the No. 1 cloud company.

The LiveLOOK announcement comes shortly after Salesforce.com announced SOS, a support feature taking inspiration from Amazon's Mayday button.

Oracle has been locked in fierce competition with Salesforce.com, SAP, Microsoft and other vendors in the customer experience software market, which spanned a continuum from marketing to sales and post-sale service and support.

A FAQ document released on Friday in conjunction with the acquisition announcement said some 500 customers used LiveLOOK.

A customer looking for help can, with a click, set up an SOS video chat session with a support agent.

A presentation released by Oracle on Friday said LiveLOOK's technology similarly provided ''one-click access to visual help on any device.''

In addition to making customers happy, LiveLOOK could also slash costs since support calls could be resolved faster, and drive more sales, as agents working with a customer can spot opportunities to increase order sizes or sell related products, according to the presentation.

LiveLOOK's enterprise customers include CapitalOne, Accenture and Match.com.