Oracle launches two cloud platforms

Launching an aggressive push for its diversified software solutions and integrated cloud platforms, global software major Oracle yesterday revealed a series of moves to take on its main cloud computing rivals Amazon and Microsoft.

Delivering a remarkable speech at the Oracle's OpenWorld 2015 conference, in San Francisco, executive chairman and chief technology officer Larry Ellison announced two cloud platforms offering high security at a time when private data was the risk of being stolen via cyber attacks.

Even as the new ''Oracle SCM Cloud'' would offer the first complete supply chain and discrete manufacturing with 100 per cent fusion, the ''E-commerce in the CX Cloud'' platform is being offered as complete, integrated modern suite covering customers' requirements across marketing, sales, service and social responsibility.

''Oracle has committed to make its cloud and data platforms easy, performing, compelling and secure. We will lower the costs down and accelerate your power,'' Ellison announced.

''We are building solutions that will take off your workload and give you a better performance,'' he added.

In another move, Ellison announced a new mobile, consumer-like Cloud UI - a state of the art mobile user interface.

''The Java-based mobile platform will always make you connected and able to work. It is a modern tablet and smartphone-friendly platform and will become the best choice among all other mobile platforms available today,'' Ellison told the packed Moscone Centre in the heart of the city.

Oracle, like all the classic IT vendors, is pushing cloud hard as business customers are increasing switching to cloud, ditching their traditional way of buying software and hardware and renting it from companies like Amazon Web Services and Google, instead.

Ellison noted that the cloud computing marketing was actually 15 years old, founded by NetSuite and Salesforce.com (both companies he helped found) and was hitting a growth phase, even thought it was relatively young.

He added, the biggest cloud companies were $6 billion in terms of their cloud business as against $38 billion to $100 billion, the size of today's biggest tech companies.

However revenue size did not matter as the cloud was already changing the tech landscape, he said.

About 20 per cent of Oracle's customers were buying tech via the cloud instead of the traditional way, he said.