Actress Kareena Kapoor to promote Pepsi snacks
04 Nov 2008
Now Kareena Kapoor will join Saif Ali Khan, Juhi Chawla and MS Dhoni as brand ambassadors for PepsiCo's snack food products, Frito-Lay.
The television commercials featuring Kareena Kapoor will go on air by mid-November.
The new campaign also includes radio and outdoor promotion, including on-ground activities.
The company is aiming to capture a significant portion of this market and has recently come up with sub-brands of Kurkure, such as Kurkure Desi Beats in two different flavours.
Kurkure, launched in 1999, is available in flavours like masala munch, naughty tomatoes, chilli chatka, tamatar Hyderabadi style and green chutney Rajasthani style.
''We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands,'' said Deepika Warrier, director, marketing, PepsiCo India Holdings (FritoLay Division).
Kapoor responded saying, ''It is a privilege to be associated with the snack leader, PepsiCo Foods India. I am particularly excited to introduce the new communication campaign for PepsiCo's snack foods. I look forward to a long and fulfilling association with the brand.''
