Victorinox India appoints Percept/H

05 Nov 2008

1

Victorinox India has appointed Percept/H for its integrated marketing campaign. Victorinox is a the Swiss army knife manufacturer headquartered in the town of Ibach, in the Canton of Schwyz, Switzerland and they also manufacture pocket multi-tools, time pieces, travel gear, apparel and cutlery. 

 iB&W was the incumbent agency on the account. The size of the business is estimated to be Rs 3 crore.

Percept will look after all the segments for the brand, including creatives, media, event management and public relations. It will provide a total 360 degree marketing campaign, which will run mainly on print and new media.

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