RIL partners with Arvind to manufacture high performance fabrics
09 Aug 2018
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Reliance Industries Ltd (RIL) has entered into a partnership with Ahmedabad-based Arvind Ltd to manufacture co-branded high performance fabrics, R|Elan. The partnership is part of RIL’s Hub Excellence Partners (HEP) programme.
RIL launched the R|Elan, fabrics made from specialty engineered fibres for denim and other woven fabrics in Ahmedabad on Thursday.
“The partnership will open up opportunities for Arvind to create quality products in line with the latest trends. This co-branding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, most importantly, sustainable,” said Aamir Akhtar, CEO, Denims, Arvind.
As an industry leader and a pioneer, RIL is always looking at ways to help create value-added, easy-care and more comfortable fabrics for the benefit of common man, Akhtar added.
Using its ongoing research and development and extensive expertise in fibre re-engineering, RIL has created a portfolio of speciality fabrics branded R|Elan that enhance the performance attributes in all apparel segments such as active wear, denim, formal wear, casual and ethnic wear.
These fabrics are created with active participation of Hub Excellence Program (HEP) partners spread across the various textile centres of India.
Gujarat is a key state for RIL as it has initiated HEP programme in Ahmedabad and Surat. The textile and apparel manufactures will be key beneficiaries as RIL will share its experience, knowledge and technology to manufacture high performance R|Elan fabrics in these cities.
The R|Elan co-branding exercise will bolster RIL’s foothold in Rs 2,25,000-2,50,000 crore Indian apparel industry having almost equal share of menswear and womenswear.
R|Elan is an umbrella brand from RIL, which encompasses range of new age fabrics. Arvind is a $1.7 billion conglomerate with interests in textiles, branded apparel and accessories, engineering and real estate and is one of the leading textile to retail and brands conglomerate in India.
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