Law & Kenneth wins Renault account

20 Jul 2010

1

Law & Kenneth has bagged the creative mandate for French automaker Renault's Indian subsidiary Renault India.

Renault India zeroed in on Law & Kenneth following a two-tier pitch, which had Saatchi & Saatchi, Publicis Ambience and Law & Kenneth as finalists.

The Chennai wing of the agency will handle the integrated duties including digital, promos and events for the automaker.

The business is pegged around Rs 50 crore.

Publicis handles the creative duties of Renault worldwide while its media arm ZenithOptimedia handles the media duties.

Renault had entered the Indian market through a joint venture with Mahindra & Mahindra, which was bought out by M&M in April.

Law & Kenneth had earlier handled the creatives of Skoda's India operations.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers