iStore by Reliancedigital strengthens its foothold in Mumbai
11 Dec 2009
Mumbai: iStore by Reliancedigital, the country's largest Apple Premium Reseller chain and the high-end consumer durable and information technology arm of Reliance Retail today opened two new stores, taking the count of iStore outlets in Mumbai to four.
Last week Reliance Retail opened two iStore in Pune's Koregaon Park and FC Road.
The new stores are loacated at the high end luxury brands mall Palladium at Phoenix Mills in Mumbai and at the Korum Mall at Thane, on the outskirts of Mumbai. iStore already has it presence in the city with its stores at Warden Road, Mahalaxmi and R City Mall, Ghatkopar.
These outlets stock the complete range of Apple products, Apple accessories and software and easy access to genuine and latest Apple products.
"iStore by Reliance Digital is now established as an Apple destination store in India with its unique offering in consumer experience and range of products," said Ajay Baijal, president and chief executive, Reliance Digital, at the inauguration of the two outlets.
The consumer launch for iStore is marked by an interesting 'iDesire Wall', where Apple fans can win a free MacBook, or an iPhone if by proving they desire the products more than anyone else. All they need to do is keep their finger on the product they desire, till others in the fray drop out, or for the longest period of time.
The activity will be conducted over two days across the two stores in Mumbai to celebrate the launch.
Winners can win iPhones on day 1 and a MacBook on the second day of the contest.
