Sankhya Tech to tap embedded tools market

By Our Corporate Bureau | 23 Sep 2002

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Chennai: With embedded products now reaching consumers in a number of retailed goods, companies like the city-based Sankhya Technologies are poised to take advantage of the boom in the embedded tools market. The market for embedded tools is roughly $1-2 billion, says Sankhya managing director Gopi Kumar Bulusu.

Developing a software solution for a system that does not have a monitor should be made more foolproof, says Bulusu. (Take the case of a washing machine, which unlike a computer, is not going to say what has gone wrong within). “So tools should develop applications, and what is important is that these tools have to be close to the market space, because the customer [manufacturer of a television set or a washing machine] feels more secure.”

Sankhya is taking advantage of its geographical location in India and first plans to tap the market potential here. The company provides technology solutions by providing tools and also supplying middleware depending on a customer’s requirements. “Sankhya Varadhi is a middleware informally launched a couple of months ago and is being evaluated by some customers, says Bulusu.

With the help of its own tools and middleware, Sankhya has created a host of products that would shortly hit the market. “We aim to be one of the top five global companies in this segment, which is currently seeing a 20-per cent growth,” he adds. “Competitors in India are currently focusing on high-end enterprise systems rather than exclusively at this space.”

The company is also introducing another product, Sankya Translation Framework, in the enterprise application integration space (international patent pending), which is used to automate a host of activities like document and message processing, data conversion and natural language translation into other formats. This will be priced at Rs 47,952 while the Varadhi costs Rs 1.10 lakh.

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