Vizeum wins TTK Healthcare media mandate

TTK Healthcare has appointed Aegis Media's Vizeum as its media AoR. The business, estimated to be around Rs10 crore, will be handled by the Chennai branch of Vizeum.

Mindshare was the incumbent agency for the account.

''I am delighted to see our Chennai operation taking a formidable position in the market in such short span,'' said S Yesudas, managing director, Indian sub-continent, Vizeum.

Part of the TTK Group, TTK Healthcare's brands include Woodward's gripe water, Eva range of personal care products, Good Home range of home care solutions.

Vizeum had ended 2010 on a good note bagging three accounts in December alone, including Murugappa Group's TI Cycles, UNI Television and that of social enterprise d.light.

Ashish Bhasin, India chairman and CEO, South East Asia, Aegis Media, said, ''Vizeum has become a very important part of Aegis Media's spectacular growth and turnaround in India and I expect it to continue being in that role for years to come.''