Aston Martin to use Toyota technology to build supermini

01 Jul 2009

1

The new model, to be called Cygnet, will be based on the same technology used in Toyota's iQ vehicle. The Cygnet will be built at Aston Martin's global headquarters at Gaydon.

The model is expected to go on sale next year and cost as little as £20,000.

'Now is the right time for Aston Martin to take this first bold step to embark on this special project,' said Aston Martin chief executive, Dr Ulrich Bez.

"This concept - akin to an exclusive tender to a luxury yacht - will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers