Tata Motors mulls price hike
25 Jul 2013
Tata Motors might hike prices, notwithstanding the declining sales in the automobile segment, as the falling rupee and rising input costs continue to erode profits.
''We are not ruling out the possibility of an increase in prices,'' Ankush Arora, senior vice president passenger vehicle business unit (commercial), said.
He, however, did not provide a time-frame, models on which the price hike would affected nor the quantum of hike.
Automotive sales fell 9 per cent in June for the eighth consecutive month to 1,39,632 units as against 1,53,450 units a year ago.
The auto major, as part of its HorizoNext strategy today launched 'Tata Motors Service', a comprehensive and renewed service programme.
The programme is to further enhance customer service levels, backed by technology, strong dealer network and consumer insights.
''As a part of our even greater focus on customer delight in our HORIZONEXT strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction.
With these initiative, we are harnessing our over 800 technology backed sales outlets and customer insights to take our customer engagements to the next level,'' Ranjit Yadav, president (passenger vehicle business unit) at Tata Motors said.
