Tata Harrier beats Jeep Compass with Feb sale of 1,449 units
08 Mar 2019
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Tata Harrier the latest among the new breed of cars that Tata Motors is churning out, has managed to post decent sales in its first full month of production itself with 1,449 units sold, which is more than the numbers for rival Jeep Compass.
Tata Motors has managed to hold its own when it comes to domestic passenger vehicle sales thanks to new models amidst a general slackening in the auto industry.
Tata Motors domestic passenger vehicle sales overall have gone up by 2 per cent in February 2019 to 18,110 units, up from 17,771 units sold in February 2018.
With models like the Tata Nexon, which is touted to be the safest car in India, and a new design language, the new vehicle models have helped generate consumer interest and boost sales for the company.
With new models in the pipeline, Tata is keeping customers engaged as well. Tata Motors big launch for the year, the 5-seater Harrier SUV was introduced in January. Following sales of 422 units in January, the compact SUV Harrier sold 1,449 units in February. Tata Motors expects Harrier sales to go up as production is increases. Rival Jeep Compass SUV sold 1,304 units in February.
At the ongoing Geneva Motor Show, Tata Motors is showcasing the 5-seat Harrier as Buzzard Sport. This is primarily because overseas, Toyota already sells a Harrier. Simultaneously, the brand is also showcasing the Harrier based 7-seat SUV, Buzzard. Though this is a name in use now, Tata motors has mentioned that it is yet to be christened for India. We can expect a name reveal closer to launch here.
Harrier in India is not sold with these alloys.
Tata Harrier / Buzzard Sport naming protocol is in line with what Land Rover follows, wherein a smaller version of a SUV is given a SPORT suffix, similar to Range Rover and Range Rover Sport. Discovery and Discovery Sport, so,
In Europe the Harrier is called Buzzard Sport while the larger 7-seater version is called the Buzzard. Harrier in Europe wears larger 19 inch alloys with dual tone machine finish. Tyres are from MRF, 235/55 R19. In India, Harrier wears 235 / 65 R17.
Available in a price range of Rs.12.69 lakhs to Rs.16.25 lakhs and offered in four variants -XE, XM, XT, and XZ, Harrier is built on the Land Rover derived OMEGA Arc platform.
Tata Motors pavilion at the ongoing Geneva Motor Show showcases 5 cars – Altroz, Altroz EV, H2X, Buzzard and Harrier/Buzzard Sport.
