Tata Dococmo introduces rollover of unused airtime for enterprise customers
08 Mar 2010
New Delhi: TATA Docomo, the GSM brand of Tata Teleservices Limited, today introduced its 'Rollover Plan' (RO Plan) for its enterprise customers that would enable them to pay by the month and enjoy the facility of carrying forward their unused free talk time and SMS for upto three months.
Tata Teeleservices has been aggressively pioneering customer-friendly tariff schemes such as per-second billing and flat rates per call charges, forcing rival telecom operators to follow suit. The new plans creates, what the company calls, "a new paradigm in the telecom industry, where the month gets extended to 90 days."
Under the new plan, there are four variants - RO 500, RO 799, RO 1000 and RO 1099 available at a monthly rental of Rs500, Rs799, Rs1,000 and Rs1,099 respectively.
The other highlight of the plan is that it extends the concept of 'per-second' billing by making available the free usage in seconds. For example the RO 1,099, offers 150,000 seconds of free local calls and 72,000 seconds of free STD calls per month. Customers can carry forward the accumulated unused free talk time and free SMS each month, for a period of three consecutive months.
The roll over benefit will be applicable for eight consecutive cycles with each cycle comprising of three months.
''Innovation in tariff alone doesn't give any operator a runaway success - it is understanding the nuances of customer usage patterns and integrating customer needs and value propositions into our product strategy that are key to a sustainable business model," says Anil Sardana, managing director, Tata Teleservices."
Sardana said, "Taking the first mover advantage, we have consolidated an aggressive proposition that offers transparent tariff along with the facility of carrying forward the unused free usage for a period of thre months. This feature will definitely benefit and interest our enterprise customers.''
