Tata Docomo ties up with Micromax to offer bundled products

Tata Docomo, the unified telecom brand of Tata Teleservices Limited, today said it has tied up with leading Indian handset manufacturer Micromax to introduce an exciting range of bundled offerings across 2G and 3G data, post-pay and pre-pay platforms. With this launch, customers using Micromax handsets, purchased after 1 October 2013 can avail the benefits of Tata Docomo's special offers.

Announcing this special offer, Sunil Tandon of Tata Docomo's Head Non Voice Services, said ''At Tata Docomo, we follow a consumer-centric strategy where we believe in developing offerings keeping our customers' preferences in mind.  Micromax - Tata Docomo customer can now  SMS  ''Micromax'' to 141, to get relevant offerings cutting across  2G data, 3G data, Post-pay and Pre-pay. We are glad to partner with Micromax to launch the Micromax Range program.

Shubhodip Pal, Chief Marketing Officer, Micromax, said, ''This partnership will provide consumers an option to choose and customize from an array of offerings on their Micromax devices, as per their requirements.''