Titan to relaunch Sonata watches
22 Dec 2010
Titan Industries, among the largest integrated watch manufacturers in the world, is set to re-launch its Sonata brand of watches.
Sonata as a brand has stood for functionally styled watches that are available at affordable prices.
Priced between Rs275 and Rs1,400, the brand currently includes variants like the Sona Sitara model for special occasions, the Yuva variant targeted towards the youth, contemporary office wear watches and the super fibre watches.
To communicate Sonata's new look, the company will be launching an ad campaign featuring M S Dhoni, who has endorsed the brand earlier as well.
The communication for the new Sonata has been created by R Balki, chairman and chief creative officer, Lowe Lintas and his team.
Titan Industries' portfolio also includes the flagship Titan brand and Fastrack watches. Besides, the company has brought international brands like Tommy Hilfiger, Hugo Boss and Swiss brand Xylys to India through licensing.
