Toyota holds back Liva launch to meet Etios demand

05 Mar 2011

1

Pune-based Toyota Kirloskar Motors announced on Friday that the company has been forced to delay the launch of its first compact hatchback Liva by two months as it struggles to clear the delivery backlog of its entry-level sedan Etios.

The Etios, Toyota's first shot at the mass market segment, has been a runaway success for after its launch in January.

Since its launch the company has sold 4,844, out of the company's total car sales of 9,308 units of the model which now has a waiting period of around five months.

However, the big bookings for the car - 26,500 units so far -have also translated into a huge waiting period, which is running up to six months and more in some cases.

This has caused a lot of frustration with reports, even suggesting that some customers have cancelled bookings, choosing not to wait for so long.

This has forced the company to hold back the launch of the Liva, a hatchback version of the Etios with a smaller 1200cc petrol engine, till June against the earlier scheduled April.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers