Toyota hits 1 mn mark in India sales; launches new scheme

Car maker Toyota Kirloskar Motor Pvt Ltd on Thursday celebrated reaching the one million mark Indian vehicle sales, with the handover of a Toyota Etios car to a customer in Cochin through the company's local dealer.

"The sale of Toyota's 1 millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments," TKM senior vice president N Raja told newspersons in Bangalore.

''It is only in 2011 that we forayed into the mass segment with the Etios & Liva and still have been able to realize this milestone in such a short duration," he added.

Established in India in 1997, Toyota currently has a production capacity of up to 3,10,000 units.

Since its establishment in India in 1997, Toyota has grown manifold. This growth has significantly been in the form of increased localisation in products, enhanced network of dealers and supplier partners, increased dealership outlets across India, and a phased capacity expansion.

To celebrate the million unit sale milestone, TKM has announced a special sales scheme for March 2014. "Customers can either avail benefits of up to Rs40,000 or choose from attractive finance schemes (low rate of interest / 100 per cent on-road funding) through its subsidiary finance arm, Toyota Financial Services India," said the company.