Fiat cars to be available through Tata dealers from March
By Our Corporate Bureau | 19 Jan 2006
Fiat cars will soon be available through Tata outlets across India as the two compqanies signed an agreement today under which Tata Motors will manage the marketing and distribution of Fiat cars in India, making them available through selected Tata outlets.
Following this agreement, a targeted selection of Fiat cars and the Tata product range along with service and sale of spare parts will be available from March 2006 through the Tata dealership network. Dealers will display the new Fiat logo alongside the Tata logo at Tata outlets.
This deal is the outcome of the agreement signed by the two companies in September 2005 between. Commenting on the agreement. Tata Group chairman Ratan Tata who is also the chairman of Tata Motors, said, "I am very pleased at this quick and definitive start of a potential long-term relationship. We believe this will soon result in more strategic alliances between the two organisations and across various markets."
