TI Cycles give a retail thrust
By Our Corporate Bureau | 26 May 2004
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Chennai: TI Cycles, the cycles division of the Chennai-based Tube Investments of India Ltd, is giving a major push to the retail segment. The division has opened a new-concept retail outlet, Cycle World, in the city showcasing a wide range of cycles, spares and health equipment.
"The concept behind promoting such a store is to present cycles and cycling as a lifestyle option to discerning consumers. Our research indicated need for improved customer satisfaction during the purchase process. It is with this understanding of buying behavior that TI has now designed the Cycle World store that is on par with cycle stores around the globe. This first of its kind store will set a new benchmark for the entire industry", claims G Hari, president, TI Cycles.
The division plans to open around 10 such outlets in various parts of the country in the next 18 months.
The first outlet, a 1,900-sq ft provides a memorable cycle buying experience for consumers, in line with most other lifestyle stores across product categories. Cycles are neatly displayed according to different consumer segments spanning different age groups, making it significantly easy for consumers to select a bicycle of their choice.
A separate section is allotted specially for new products, thereby showing the customer the latest trends in the industry. An area within the store is solely dedicated to the promotional offers running on the products, making it easier for customers to choose the right product. What is ,perhaps, particularly unique about the store is that it provides a test track for consumers where they can actually "test out" bikes of their choice and simultaneously watch themselves ride in the life-size mirrors placed at strategic points. The overall contemporary and sporty ambience with attention even to minute details sets this store apart from most other cycle stores in the country.
The store also provides a vast range of health equipment like joggers, steppers and a variety of exercise cycles. In addition to cycles, the store will soon be offering the cycle accessories and genuine TI spares at company prices thereby becoming the best destination for cycles and related products in the city.
The store will offer attractive value-added consumer services like exchange of old cycles, free home delivery and personalised service for high-end bikes and health equipment.
"The concept behind promoting such a store is to present cycles and cycling as a lifestyle option to discerning consumers. Our research indicated need for improved customer satisfaction during the purchase process. It is with this understanding of buying behavior that TI has now designed the Cycle World store that is on par with cycle stores around the globe. This first of its kind store will set a new benchmark for the entire industry", claims G Hari, president, TI Cycles.
The division plans to open around 10 such outlets in various parts of the country in the next 18 months.
The first outlet, a 1,900-sq ft provides a memorable cycle buying experience for consumers, in line with most other lifestyle stores across product categories. Cycles are neatly displayed according to different consumer segments spanning different age groups, making it significantly easy for consumers to select a bicycle of their choice.
A separate section is allotted specially for new products, thereby showing the customer the latest trends in the industry. An area within the store is solely dedicated to the promotional offers running on the products, making it easier for customers to choose the right product. What is ,perhaps, particularly unique about the store is that it provides a test track for consumers where they can actually "test out" bikes of their choice and simultaneously watch themselves ride in the life-size mirrors placed at strategic points. The overall contemporary and sporty ambience with attention even to minute details sets this store apart from most other cycle stores in the country.
The store also provides a vast range of health equipment like joggers, steppers and a variety of exercise cycles. In addition to cycles, the store will soon be offering the cycle accessories and genuine TI spares at company prices thereby becoming the best destination for cycles and related products in the city.
The store will offer attractive value-added consumer services like exchange of old cycles, free home delivery and personalised service for high-end bikes and health equipment.
