Videocon launches new washing machines, refrigerators and ACs
By Our Corporate Bureau | 26 Mar 2003
Mumbai:
Videocon International has launched a number of new
products in different segments, including six new split
air-conditioner models, nine refrigerator models in the
direct-cool segment and six washing machine models.
In addition, Videocon has launched three models of microwave ovens under the Nutrilock brand with built-in FM facility, a first of its kind in India. Videocon International president Pradeep Dhoot said Videocon is the first company to come out with ACs with the ‘Quadra heat exchanger’ technology with top discharge and waste condensate recycling facility. “These new ACs also reduce electric power consumption by 30 to 80 per cent.”
Company
officials say over the past five years, Videocon had invested
more than Rs 15 crore to come up with this AC technology
which enables ACs to provide extraordinary cooling besides
reducing the total cost of ownership. Videocon is planning
to promote its new range through its existing distribution
network, which includes 3,800 direct dealers across India.
The company hopes to sell around 2 lakh units of ACs this year. Videocon is also planning to introduce the Watermatic range of refrigerators with ‘Eurocool technology,’ through which consumers can have access to pure, chilled water without opening the door.
