"Jobs", "travel", "matrimony" most popular Yahoo keyword searches in India

Mumbai: The most popular search keyword all across Asia in 1H10 was ''travel'', signifying a booming Asian economy and tourism market in the first half of 2010. The second most popular search keyword in Taiwan, Singapore and India for the first six months of 2010 was ''gaming'', thanks to the growing ''stay-at-home'' economy, with ''Retail'' and ''Investment'' related keywords following close behind.

These results were revealed by an integrated analysis conducted on Yahoo! Search marketing data from five Asian nations - Taiwan, Hong Kong, South Korea, Singapore, and India -  conducted in the first half of 2010, as part of the popular search site's analysis of ''Top 5 Fastest Growing Businesses in Search Marketing'' and ''Top 10 Most Popular Search Keywords,'' key indicators for enterprises' online search marketing investments.

Yahoo! said many employment opportunities were created during the economic recovery. ''Job hunting'' ranked No.7 on Yahoo!Kimo's* (Taiwan) top 10 search keyword list while ''part-time job'' ranked No.1 in South Korea. In Hong Kong, the first two hottest search keywords were ''after-school tutoring programs'' and ''English training programs''. This implies consumers wanted to invest themselves for better career opportunities during the market uptrend.

Coming out from a recessionary phase, India's trend is inevitable with the growth in the popularity of "jobs", "travel", "mobile" and "matrimony" segments. Local online job portal Naukri.com is ranked no 1 followed by Monster.com and Monster Jobs in the most popular search keyword list.

Job portals turned out to be a major destination for Indian users and the search varies from different mediums.

"Trending well with the growth of the Indian economy and increasing telecom and broadband penetration is ''Nokia Mobile'' and ''broadband providers'', which also features among the top keywords in India," Yahoo! said in a statement.