Yahoo up for sale: reports

In addition to sacking CEO Carol Bartz, Yahoo's board has also put the company up for sale.

The Wall Street Journal said in a report said a Yahoo insider who briefed it, had also told the paper that Yahoo was open to selling itself to the right bidder.

The board fired Bartz, according to WSJ's sources, after conducting a study of the company's assets for two weeks and concluding that Bartz was doing a lousy job, which raised questions over what the board was doing for the past two years, a question which everyone seemed to be asking.

Meanwhile, fixing Yahoo would probably take a lot more than a few changes according to analysts. The company would first need to embrace its new identity as a media, content, and communications company--and make heavy investments in those areas. It would also need to radically streamline itself, and look for a leader with a clear product vision and the ability to execute on it, they add.

However, the trouble with that, would be, if the board were to be happy to just sell Yahoo, it would be still harder to find the leader, they say.