Soaps and detergents
Nirma’s move to de-list sets market abuzz
11 Oct 2010
Promotions emerge as a key influence on consumers’ purchase decisions
31 Aug 2010
The one section of grocery shopping which kindled the least interest in consumers, household cleaning and laundry products, has seen rising growth on the back og consumer promo offers, reveals a new Datamonitor survey
Wipro Yardley launches soap brand in India
29 Jul 2010
P&G moves HC against HUL; may launch tit-for-tat ad
04 Mar 2010
Even if P&G gets a favourable verdict, HUL may not mind withdrawing the ad, as its purpose has already been served with the ad having a free run for almost a week
Rin versus Tide: The limits to comparative advertising
03 Mar 2010
HUL's Rin versus Tide TV commercial may be headed for the courts. If the case does wind up in litigation, it would be interesting to see how Indian courts react to comparative advertising, says trade mark attorney, Navpreet Panjrath
Digitas creates interactive application for Tide users to co-create stain removal remedies
12 Nov 2009
HUL introduces cream-based kitchen cleaner Cif
12 Jun 2009
Santoor rides on election wave
08 Apr 2009
New Rin powder launched
By New Delhi: | 05 Jan 2004
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