Boston Globe announces GlobeReader, digital version of Boston Globe
17 Nov 2009
The Boston Globe has announced the formal launch of GlobeReader, a digital version of The Boston Globe newspaper that can be read offline or online. GlobeReader replaces the preview edition that had been available since this summer to all Boston Globe subscribers at no charge.
Through GlobeReader the content of the Globe is downloaded daily to a user's desktop, laptop or netbook, in a format designed to resemble the look and feel of the print version of newspaper.
Enhancements to the preview edition include the addition of comics, sports scores, weather and the daily crossword puzzle. Various product and design improvements have also been incorporated.
''Reader response to the preview edition of the GlobeReader has been very encouraging. Now we're pleased to offer GlobeReader to the public at large,'' said Chris Mayer, SVP circulation and operations, The Boston Globe.
''It is important for our business to offer Globe news and information on a variety of platforms that appeal to a variety of market segments.''
Designed for people who enjoy reading the news, GlobeReader combines the familiarity of The Boston Globe newspaper format with the convenience of a digital product.
''Using Adobe Flash Platform technologies, The Boston Globe and Adobe development teams were able to create an expressive digital reading experience with the layout and design of The Boston Globe newspaper, that can reach virtually anyone anywhere.'' said Bryant Macy, director of product marketing, Platform Business Unit at Adobe.
