Sweden lists entire country on Airbnb
24 May 2017
Sweden's official tourism board, has partnered with Airbnb to turn the entire country into an Airbnb listing. And the best part is - visitors don't have to officially book accommodation, because in Sweden all publicly owned land is entirely free and accessible to everyone.
Every lake is an infinity pool, every mountaintop a granite terrace, every meadow becomes a garden and every forest a pantry filled with mushrooms and berries.
''This is made possible thanks to freedom to roam, a Swedish right guaranteed by the constitution. This right enables the Swedish people to experience nature and enjoy the beautiful Swedish wildlife. In Sweden we have everything from high mountains to deep forests, from beautiful archipelagos to quiet meadows. Now, together with Airbnb, we welcome everyone to Sweden and, through freedom to roam, they can share our wonderful nature'', says the country's official website, Visit Sweden
Freedom to roam allows everyone and anyone to be free amidst Swedish nature with the right to access, walk, cycle or camp on any land. Only private gardens and lands under cultivation are an exception to the rule.
However, the general rule for spending time in nature is ''do not disturb, do not destroy'' – just like in any other Airbnb home.
''We are very excited to welcome Sweden on Airbnb for everyone to explore, says James McClure, General Manager Northern Europe at Airbnb."
"This partnership is a first of its kind collaboration between a tourism board and Airbnb. It is designed to promote Sweden as a destination through the power of the Airbnb community which is perfectly placed to showcase the many extraordinary locations to stay throughout the country,'' he adds.