FICCI partners Avalon Global Research to bring out knowledge paper on travel and tourism

FICCI has partnered Avalon Global Research (AGR) to bring out a knowledge paper on the future of travel, tourism and hospitality industry in India and how the digital economy will help the industry innovate and prosper.

Titled 'Travel 2.0 – The Next Generation of Travel', the paper will be unveiled at Digital Travel, Hospitality and Innovation Summit on 22 -23 March 2017 at FICCI, Federation house, New Delhi.

The paper looks at unraveling the technology trends in travel and hospitality segment that will help better define the future of the industry, how digitisation has impacted the evolution of this industry, and what can be achieved by overall technology inclusion across the stakeholders in the industry ecosystem, says an FICCI release.

''We are in a digital era and travel and hospitality is not an exception. The rampant penetration of smartphone has transformed the travel consumption pattern of the end user. The FICCI-Avalon Knowledge report will highlight all these with pointers to the future of travel in India,'' Rahul Chakravarty, director and head of tourism, FICCI, said.

The proposed knowledge paper would focus on the evolution of travel, tourism and hospitality industry through digital adaption and the role of new technologies and automation in streamlining the business processes across value chain, highlighting the speed and convenience of the business in this industry from an end-user perspective, according to the FICCI release.

Besides, the report would emphasise on adaption of big data analytics and the influence of social media on service providers and aggregators to address the challenges such as intensive competition and requirement of direct interaction with the end-users.

The knowledge paper would also help understand how technology will help in improving efficiency for stakeholders and personalisation (content customisation) for the consumer at the overall level and facilitating ease of process implementation.

The proposed knowledge paper would also have a detailed recommendation section for the ministry and tourism boards, which will focus on various areas such as the coverage of safety on digital payment platforms, cloud services for documentation for enhancing speed and convenience of transaction, emerging role of augmented and virtual reality in tourism marketing including virtual tour guides, ease of data capturing and integration for enabling seamless transaction, and need for offering personalized services using Internet of Things and big data, among others.

The report will be available to all the registered delegates of 22-23 March Digital Travel, Hospitality & Innovation Summit, the release added.