First professional family event management company launched
By Our Corporate Bureau | 10 Apr 2004
Hyderabad: Easy Events, the first professional, family events management company, has been launched in Hyderabad. The company aims to cater to the growing needs of nuclear families to celebrate events like weddings, engagements, birthdays, and kitty parties.
Ganesh
Bigala, managing partner of Easy Events, said, "Our
aim is to bring a degree of professionalisation to this
largely unorganised, yet high-potential business."
Easy
Events with over a hundred dream weddings and memorable
parties to its credit, offers one-stop-shop-services for
the organisation of family events.
According
to the company, with a rise in number of nuclear families
in urban society, where both the heads of the family work,
there is little time for running around making arrangements
for these celebrations. Money not being an obstacle, they
look for solutions that will reduce their burden and make
family events more memorable.
According
to the company's analysis, the twin cities of Hyderabad
and Secunderabad with a combined population of 60 lakh,
comprise around 12 lakh households. Of these 12 to 15
per cent are in the upper middle class category. Out of
these, two per cent of households, approximately 4,000
families splurge large amounts on family events. The amounts
spent varies from Rs 50,000 to Rs3,00,000 for birthday
or kiddy parties alone.
Besides
birthdays and kiddy parties, weddings also fall under
the event management purview. According to reliable statistics,
approximately three lakh marriages (excluding registered
and marriages held in religious places) are held every
year in these cities. The average spend on jewellery and
clothes at these weddings
is about Rs75,000, which works out to an estimated spend
of Rs1,500 crore per annum on marriages only.
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