Kraft Foods and Israel’s SodaStream enter into co-branding deal
06 Jan 2012
Israel's SodaStream International Ltd and Kraft Foods Inc have entered into a co-branding deal where North America's largest packaged food maker's branded flavours will be made available with SodaStream's soda making system in the US.
The two companies did not disclose the financial terms of the deal.
This will be the first time that Northfield, Illinois-based Kraft will use its flavours in a carbonated beverage.
Initially, Kraft will make available brands such as women's diet beverage Crystal Light and lemonade brand Country Time.
The companies plan to have the products available at retail during the second quarter of 2012.
"The carbonated market is an exciting segment for us," stated Doug Weekes, vice president, Beverages, Kraft Foods. "We're delighted to be working with SodaStream to help bring these terrific brands to consumers who prefer their beverages carbonated. It's a perfect marriage of our iconic brands and SodaStream's breakthrough technology."
