Mahindra plans resorts in Kufri, TN
By Venkatachari Jagannathan | 28 Jan 2002
Despite the economic
gloom and the pink slips that it generated, the company has seen a
40 per cent growth in its membership this year. "We have a
total membership of 14,000 as against 10,000 at the end of last
fiscal," says Srinivasan. "Half of the new memberships
have come from referrals from existing members. We have an
attractive incentive scheme for members who give referrals."
Club Mahindra is planning
to hold cub carnivals for members children in various cities.
The first one was organised in Chennai and Srinivasan says
Bangalore and Hyderabad are the next locations.
The
Club Mahindra Cub Carnival organised by the event management
company Whizart is a daylong event consisting of games, food
stalls, talent competitions, pottery painting, mehndi,
tattoo, story-telling, shadow plays and film shows in the evening.
"This is part of our belief in continuing an ongoing dialogue
with the member community to deliver experiences that enrich and
enliven our lives," says Srinivasan.
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