Marketing & Advertising
Jack Ma’s swan song: Alibaba rakes in $30.7 bn on Singles’ Day
12 Nov 2018
As Jack Ma prepares to step down as chairman of Alibaba Group, the online sales promotion he has championed for a decade notched another record, notching up 213.5 billion yuan ($30.70 billion)
Is replying to online reviews always good? New research shows downside of over-responding
04 Oct 2018
Amazon’s real rival in India in the offing
16 Aug 2018
Once the draft e-commerce policy becomes law, the oil-to-telecom tycoon, who is India’s richest man, is likely to emerge as the most formidable challenger to the wealthiest person in the world, Jeff Bezos
Food prices for consumers in ethnic enclaves could explain difference in assimilation rates
14 Aug 2018
Sponging off your clients
03 Aug 2018
Author of nine books on marketing brand strategist and founder of brand advisory, brand-building.com, Ambi Parameswaran talks to domain-b's Swetha Amit on soaking in customer experiences
Coca-Cola India plans to relaunch dairy products
03 Aug 2018
When political ideology shapes luxury buying
23 Jul 2018
In surveys, people say they'll pay twice what they're actually willing to spend
29 Jun 2018
Ssudy participants reported their willingness to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap
When can ads intensify unhealthy cravings?
18 Jun 2018
Using envy as a marketing tool can backfire
08 Jun 2018
Maruti Suzuki beats Volkswagen in brand value
02 Jun 2018
Maruti Suzuki has been ranked the 9th most valuable auto brand with in the world with a brand value of $5986 million, in a survey of the Top 10 such brands
Latest articles
Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
view more
