Marketing & Advertising

Mahindra, Ford start joint marketing programme in India

05 Dec 2018

Adoption of mobile payment shifts consumer spending patterns, habits

30 Nov 2018

How reliable are search terms for SEO and SEM results?

22 Nov 2018

Alcohol ads with pro-drinking comments on Facebook boost desire to drink

14 Nov 2018

Jack Ma’s swan song: Alibaba rakes in $30.7 bn on Singles’ Day

12 Nov 2018

As Jack Ma prepares to step down as chairman of Alibaba Group, the online sales promotion he has championed for a decade notched another record, notching up 213.5 billion yuan ($30.70 billion)

For wineries, competition boosts profits from sustainability

11 Oct 2018

Consumers willing to pay more for sustainably brewed beer, study finds

08 Oct 2018

Digital marketing exposure increases energy drink usage among young adults

05 Oct 2018

Is replying to online reviews always good? New research shows downside of over-responding

04 Oct 2018

Corporate social responsibility efforts can backfire for new brands

06 Sep 2018

Amazon’s real rival in India in the offing

16 Aug 2018

Once the draft e-commerce policy becomes law, the oil-to-telecom tycoon, who is India’s richest man, is likely to emerge as the most formidable challenger to the wealthiest person in the world, Jeff Bezos

Food prices for consumers in ethnic enclaves could explain difference in assimilation rates

14 Aug 2018

Rethinking ketchup packets: New approach to slippery packaging aims to cut food waste

04 Aug 2018

Excerpt from SPONGE - Leadership Lessons I Learnt from my Clients

03 Aug 2018

Sponging off your clients

03 Aug 2018

Author of nine books on marketing brand strategist and founder of brand advisory, brand-building.com, Ambi Parameswaran talks to domain-b's Swetha Amit on soaking in customer experiences

Coca-Cola India plans to relaunch dairy products

03 Aug 2018

Will the difference of a penny get you to the checkout counter?

02 Aug 2018

When political ideology shapes luxury buying

23 Jul 2018

Volvo Cars posts record 33% rise in half-yearly sales in India

07 Jul 2018

Luxury goods sellers, testosterone sends men to your brand

05 Jul 2018

In surveys, people say they'll pay twice what they're actually willing to spend

29 Jun 2018

Ssudy participants reported their willingness to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap

When can ads intensify unhealthy cravings?

18 Jun 2018

Study shows PR best practices are only second best

14 Jun 2018

Using envy as a marketing tool can backfire

08 Jun 2018

Maruti Suzuki beats Volkswagen in brand value

02 Jun 2018

Maruti Suzuki has been ranked the 9th most valuable auto brand with in the world with a brand value of $5986 million, in a survey of the Top 10 such brands