TRIFED’s organic products go global with Tribes India eMarketplace
03 Oct 2020
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TRIFED on Friday launched Tribes India e-Marketplace that will showcase tribal produce and handicrafts and connect tribal forest dwellers and artisans with national and international markets, opening the global market for tribal products.
Launching India’s largest handicraft and organic products marketplace, Tribes India E-Marketplace (market.tribesindia.com) on the occasion of Gandhi Jayanti in a virtual function, union minister for tribal affairs Arjun Munda said this is in line with the Prime Minister’s vision of making India Aatmanirbhar and self-reliant.
Munda also flagged off several other TRIFED initiatives aimed at supporting the tribal population. These include the inauguration of Tribes India’s 123rd and 124th outlets in Rishikesh and Kolkata; inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; and partnership of TRIFED/ Tribes India with Amazon in their Seller Flex programme.
Arjun Munda also launched Pakur Honey by Trifed and Tribes India. It is 100 per cent natural honey which is multi floral, forest fresh, gathered by Santhal Tribals and the vulnerable Pahadhiya tribes from Pakur, Jharkhand.
Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard five lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings the best of tribal produce to consumers.
The suppliers comprise individual tribal artisans, tribal SHGs, organisations/ agencies and NGOs working with tribals. The platform provides the tribal suppliers with an omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of outlets and eCommerce partners as well as their own account in e-Marketplace.
“The e-Marketplace will help us in onboarding large number of tribals and artisans and give them the immediate benefits of online trade. It will also facilitate B2B trade connecting tribals dependent on minor forest produces and medicinal plants to large buyers /manufacturers. This in turn will help ensure livelihoods for the tribal populations of our country and go a long way in making them self-reliant.” said Pravir Krishna, managing director, TRIFED.
Showcasing tribal products (produce and handicrafts) from all over India in one place, the e-Marketplace is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.
Besides stocking products – arts and crafts from all the 27 Indian states - the outlets will also focus on Van Dhan essentials and immunity boosters, essential products during the ongoing pandemic.
Tribes India also introduces attractive handicrafts and decorative items, all made by tribal artisans from Chhattisgarh. Besides these, there are spices such as turmeric and coriander powder, pickles and tangy drinks like Imli chuski processed from tamarind in Sukna!
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