Arvind Mohan appointed on Global Planning Board, Young & Rubicam
31 Jan 2009
Arvind Mohan, chief strategy officer of Rediffusion Y&R has been appointed to the Global Planning Board of Young & Rubicam. The Global Planning Board has been formed to create a unified way of thinking globally across all the Y&R companies, to literally be the think tank for Y&R as well as across all its brands and markets.
John Gerzema, chief insights officer of Young & Rubicam, said, "I am pleased to announce that Arvind Mohan has been named to The Global Planning Board of Young & Rubicam. Y&R has a legacy of strategic excellence in consumer behaviour and brand equity. This board, comprising the best planners, researchers and thought leaders around the world, will further Y&R's understanding of brand management amid the accelerated change facing our business. We look to Arvind's talents to help us explain India's dynamic marketplace so that we can apply learning on a global basis in our company."
On his election, Mohan said, "The Y&R Global Planning Board seeks to bring about a 'thinking renaissance' and that's what makes participation exciting, the challenge is to develop a new mental model for the 21st century , one which then informs the way we look at brands and communication."
