Bharat Patel elected chairman ISA

Bharat Patel, chairman, P&G has been elected chairman of the Indian Society of Advertisers.
According to a statement released by ISA, the new chairman spoke about ISA's new initiatives that will work towards enhancing value and knowledge of commercial communication for advertisers.

Patel said "ISA through its Secretariat and executive committee will be focused on achieving three critical objectives in the coming years. This will be to make advertising more efficient, to make it more effective and also to bring out the value and positive role of advertising."

ISA has also decided to launch a series of workshops and seminars on subjects such as, 'Social media and community - driven marketing, Agency Review, Remuneration and Relationship."