Dish TV signs up Shah Rukh Khan
04 Oct 2007
1
New Delhi:
Direct-to-home (DTH) service provider Dish TV has signed up Bollywood star Shah
Rukh Khan as its brand ambassador.
Shah Rukh Khan will feature in Dish
TV''s new advertising campaign, which will be launched shortly.
Designed
by R Balakrishnan, executive creative director, Lowe, the ad campaign would soon
be launched "simultaneously through a multi media blitzkrieg across the country".
According
to Arun Kumar Kapoor, CEO, Dish TV, Shah Rukh fits in naturally with the brand''s
personality.
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